Lifestyle: Fruits and veg brand Pluckk partners with Kareena Kapoor Khan

Mumbai: Pluckk, India’s leading lifestyle-oriented fresh fruit and vegetables brand, has partnered with actor Kareena Kapoor Khan as an investor and brand ambassador.

Mumbai-based Pluckk, India’s first plastic-neutral f&v brand founded in 2021, offers over 400 items across more than 15 categories, including essentials, exotics, hydroponics, and cuts and mixes.

The diverse catalog also includes do-it-yourself (DIY) meal kits prepared at in-house certified food-tech facilities. By offering consumers ozone-washed and traceability, Pluckk is a pioneer in innovation in the fresh fruits and vegetables space, according to a press release on Thursday.

Seed-funded by Exponentia Ventures, Pluckk, which currently has a presence in Mumbai, Bengaluru, Delhi, and Pune, plans to expand further this year. Its products are now available on its own Android and iOS App and for sale on Amazon, Swiggy, Dunzo, Zepto, and Reliance Signature Stores. It has a network of over 1,000 farmers in Mumbai and Bengaluru.

In the last quarter, the brand sold over a million products through its differentiated offerings, Pratik Gupta, CEO & Co-Founder of Pluckk, said.

(VP)