The business of beauty: Trained manpower in sufficient numbers is the way forward
Matang Divya Kanji, a beautician from a small village in Kutch district of Gujarat, recently got to do her first bridal makeup for someone in the same village. The 20-year-old leads a very busy and independent life now, travelling all around the district and sometimes beyond with her vanity box, a life she could not have imagined she would lead a few years back. The joy in her voice when she talks about her life as a beautician is infectious.
The wellness and beauty industry has experienced an impressive growth story in recent years owing to the young demography, increase in disposable income, not just in big cities but also has found penetration in small towns and heartland areas. Thus, resulting in an incremental need for skilled beauty and wellness professionals.
However, there is a significant shortage of skilled labour due to gaps in skill availability and skill needs. To overcome this issue, a person aiming to have a career in this field needs the means to develop skills of high quality, something that Adani Skill Development Centre (ASDC) has been working towards.
It has benefitted many, including Matang Divya Kanji, who came to know about ASDC in Mundra and the course on beauty therapist, which is designed with a focus on a specific skillset in the beauty industry.
“This certified course prepared me to become specialised in beauty services. A beauty therapist’s job is one that requires professionalism, skills as well as presentability. The training was smooth and thorough. When I see my clients happy with my work, I know I have succeeded,” shares Divya, who adds that the centre makes sure that the learners are 100% dedicated to the industry and are competent enough to succeed.
After completion of the course, if a candidate desires to work as a beautician in any salon, she is given an opportunity to appear for an interview to work anywhere in India. Not just beauty services, the course also endeavors to develop entrepreneurship skills, so that once out of the training, women can find work on their own and even set up their own beauty establishments in the future and start generating livelihood in the process.
Chhasara village (Gujarat) resident Salani Kajal Bhachubhai did exactly that. After the completion of her 6-week training, she now works independently and takes up services in and around her village. She is in fact a quite sought-after beauty therapist and gets regular work, which ensures that she earns well.
Anju J from Mampally, Anjuthengu village in Thiruvananthapuram district of Kerala, who got her training at the Vizhinjam Centre, today has opened her own parlour – Mariya Beauty Parlor & Boutique. Currently, she is successfully running her parlour and earning nearly Rs 10,000 every month.
Even for Daksha Bhatt from Gir, Somnath in Gujarat, ASDC has been quite a boon. The class 7 pass-out and a mother of two, Daksha was not intimidated by the course module nor apprehensive of pursuing it at her age. During the three-month course for which she paid a nominal fee of Rs 1,500, she was trained in various aspects of the beauty industry. It boosted her confidence to run her parlour more efficiently and that, of course, translated into better income.
The success stories are aplenty and ASDC’s SAKSHAM’ ideology of making the youth of India capable of achieving their goals in life by becoming skilled professionals is going to only add to the skilled workforce in the beauty segment in the years to come.
