New Delhi: Netflix has acquired exclusive audiovisual rights to the FIFA World Cup 2030 in Spain and Andorra, marking a major step in the streaming platform’s expansion into live sports broadcasting.
The agreement will allow Netflix to broadcast the tournament in both markets. However, the exact details of the coverage and broadcasting arrangements have not yet been fully disclosed.
The move highlights Netflix’s growing interest in live sports as streaming platforms compete with traditional television broadcasters for major sporting events. By securing rights to one of football’s biggest tournaments, the company aims to strengthen its presence in the international sports entertainment market.
The FIFA World Cup attracts millions of viewers worldwide, making it one of the most valuable events for broadcasters and streaming services. The deal could help Netflix reach a wider audience in Spain and Andorra and increase interest in its live programming.
The agreement also reflects a broader shift in the media industry, with digital platforms increasingly investing in live sports to attract viewers and subscribers.
Further details about the coverage, including how matches will be made available to viewers, are expected to clarify the scope of Netflix’s broadcasting plans.
The deal marks another development in the changing relationship between streaming services and global sports broadcasting.
[DD News]