Multiplex Association of India postpones National Cinema Day
New Delhi: The Multiplex Association of India (MAI) decided to postpone the National Cinema Day on Tuesday, September 13, 2022. The day was scheduled to be observed on September 16, 2022. The day will now be celebrated on September 23, 2022.
MAI revealed that the commemoration of the day was postponed “on request from various stakeholders and in order to maximize participation.”
MAI released an official statement that read, “The Multiplex Association of India (MAI) and Cinemas across India, welcome moviegoers to spend a day at the movies with a celebratory admission price of Rs 75 to mark National Cinema Day. The National Cinema Day was previously announced to be held on September 16, however, on request from various stakeholders and in order to maximize participation, it would now be held on September 23.”
More than 4000 screens at various Indian multiplexes, including PVR, INOX, Cinepolis, Carnival, and Delite, teamed up to offer a celebratory admission price of Rs. 75 to mark the National Cinema Day.
“National Cinema Day celebrates the successful reopening of cinemas and is a ‘thank you’ to the moviegoers who made this happen. National Cinema Day is also an invitation to those moviegoers who haven’t made it back to a cinema near them, yet,” the association had said.
“Quarter 1, FY’23 recorded impressive numbers among cinema operators on the back of global and local tent poles that resonated with the Indian audience. The quarter was marked by the release of some of the biggest domestic hits like KGF: Chapter 2, RRR, Vikram, Bhool Bhulaiyaa 2, and Hollywood hits such as Doctor Strange and Top Gun: Maverick,” the statement added.
MAI was established in 2002 under the FCCI and represents more than 18 regional and national chain of multiplexes like INOX, PVR, Cinepolis, and Carnival.
(Avya Mathur)
