Fashion: Lakme Fashion Week to be held offline in March 2022
Mumbai: The FDCI X Lakme Fashion Week (LFW) will return with a fall edition from March 23 to March 27, 2022, in a full physical structure.
The fashion festival, which had been staged in a hybrid style for the past two years due to the COVID-19 epidemic, will now be held in New Delhi for the first time, with safety procedures and laws in mind.
LFW Fall will include two display spaces for designers to present their collections up and personal, according to a press release, and will continue to promote the cause of sustainability while communicating a message of tolerance and diversity.
In addition to expanded capabilities in the virtual initiative, the Showroom will return in an on-ground version for customers. Shows will continue to broadcast live on major OTT platforms to reach a larger audience.
Sunil Sethi, Chairman of the FDIC, says, “The return of physical fashion weeks is a sign of the world returning to normalcy, and we couldn’t be happier. And what better way to kickstart the celebrations than in New Delhi. While technology has helped us negate the distance and bring the world closer, we’re excited to be back in action, in person.”
Designers will be able to promote their collections in two showcase sections on the site.
In addition, The Showroom will be available to customers in an on-ground format, with additional features in the virtual initiative. Sethi says, “We are happy to announce that business is once again on a major upswing as we bring back the physical Showroom and additionally will also have a virtual one to cater to global buyers and help expand our reach. The schedule like previous FDCI x Lakme Fashion Week season-fluid editions will continue to comprise a mix of designers from both cities, and beyond.”
Jaspreet Chandok, Head of rising Fashion and Lifestyle, said, “We are excited to announce the return of FDCI X Lakmé Fashion Week in the form of an on-ground event. While the last two years have challenged all of us to innovate and break past geographical barriers, we understand the magic of experiencing fashion in person.”
“Digital will continue to play an important role in helping us engage with and reach wider audiences and enhance the physical aspects. We look forward to alternating the fashion weeks between Delhi and Mumbai. This collaborative effort will allow the platform and its stakeholders to interact with varied audiences while catering to the fashion communities across both hubs,” he added.
On March 27, 2022, the Lakmé Absolute Grand Finale will conclude the festival. The events will continue to broadcast live via important OTT platforms to reach a vast audience, while also championing sustainability through ground-breaking initiatives and disseminating themes of inclusiveness and diversity.
(Sunidhi Bhatt)
