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Zomato to be Renamed “Eternal”

Zomato to be Renamed “Eternal”

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NEW DELHI, Feb 6: Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to “Eternal” and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

Eternal would comprise its four major businesses – food delivery vertical Zomato, quick-commerce unit Blinkit, live events business District and kitchen supplies unit Hyperpure, the company said.

According to a regulatory filing on Thursday, Zomato’s board of directors approved the change in the name of the company from ‘Zomato Ltd’ to ‘Eternal Ltd.’ “We would like to inform that the board of directors of the company vide resolution dated February 6, 2025, have approved the change in the name of the company from ‘Zomato Ltd’ to ‘Eternal Ltd’,” the company said in the filing.

The Zomato app will not be renamed but the stock ticker will be changed from Zomato to Eternal. Eternal will comprise four major businesses (as of now) – Zomato, Blinkit, District, and Hyperpure.

Though the company’s board has approved the name change, it will now require shareholders’ nod to formally change the name. “Our Board has approved this change today and I request our shareholders to also support this change. If and when it is approved, our corporate website will transition from zomato.com to eternal.com. We will also change our stock ticker from ZOMATO to ETERNAL. Eternal will comprise four major businesses (as of now) – Zomato, Blinkit, District, and Hyperpure,” Deepinder Goyal said in a letter to shareholders filed on the BSE separately.

“We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future,” Founder Deepinder Goyal said in a letter to shareholders. “Today, with Blinkit, I feel we are here,” Goyal said.

The move marks a shift for the company, from when investors were skeptical about Zomato’s acquisition of Blinkit in mid-2022, to quick commerce-led growth drawing increasing investor interest.

Blinkit as well as early bird Swiggy’s Instamart have driven a shift in the way Indians shop, and forced retailers such as Reliance Industries’ JioMart as well as Amazon and Walmart’s Indian business to launch their own quick-commerce services.

During Q3FY25, Zomato saw its consolidated profit after tax (PAT) drop 57 percent year-on-year (Y-o-Y) to Rs 59 crore, down from Rs 138 crore in the same period a year ago. It had reported a PAT of Rs 176 crore in Q2FY25. Its revenues however rose 64 percent Y-o-Y to Rs 5,404 crore in Q3FY25, up from Rs 3,288 crore a year ago and Rs 4,799 crore in the previous quarter.

In the letter filed with the BSE, Mr Goyal said, “When we acquired Blinkit, we started using ‘Eternal’ (instead of Zomato) internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd.”

(Manas Dasgupta)

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