Quick commerce: No more deliveries ‘within 10-minutes,’ now!
Virendra Pandit
New Delhi: There will no longer be any delivery of grocery etc “within 10 minutes” to the customer’s doorstep.
With several gig workers’ unions’ requests and after an intervention by Union Labour Minister Mansukh Mandaviya, delivery platforms Blinkit, Zepto, Zomato, and Swiggy have decided to remove the 10-minute delivery promise from their applications, the media reported on Tuesday.
Demanding favourable working conditions, gig and platform workers had agitated and struck work nationwide from December 25 to 31. One of their key demands was to end the delivery of items in 10 minutes, citing accidents and health issues.
With government intervention, Blinkit removed the 10-minute delivery promise from its branding and others are expected to follow suit in the coming days.
Mandaviya met with the aggregators last week the promise of 10-minute delivery. “They told the Minister that it is being made possible through warehouses at various locations and not by putting pressure on workers. Their argument was that they have a large number of warehouses that can ensure quick delivery to consumers. However, minister urged them to stop this branding practice considering the health and welfare of delivery workers and the companies agreed,” an official said.
The move is aimed at ensuring greater safety, security, and improved working conditions for gig workers. Accordingly, Blinkit has informed the ministry that the company’s principal tagline has been revised from “10,000+ products delivered in 10 minutes” to “30,000+ products delivered at your doorstep.”
