Book Review: Branding@Mythology by O.P. Srivastava
When I was young, I can recall, my mother once told me that manufacturers advertise because their products are “substandard.” “Have you seen any ad of desi ghee? she asked. That was long ago when India did not have many good choices for a range of products. After the 1991 economic liberalization, privatization, and globalization, […]


