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Ahmedabad, 15 May 2026 – As the world becomes more digitized and technologically driven through innovative advancements like Artificial Intelligence (AI) and digital content creation, the National Institute of Mass Communication and Journalism (NIMCJ), Ahmedabad, has initiated innovations in its curriculum of media education. This move, which entails a shift from traditional media education based on print, electronic, and mass communication to one incorporating AI and digital media, has come at a time when the Indian media sector needs technological innovation.
Speaking on the subject, Director of the institute, Prof. (Dr.) Shirish Kashikar said that, throughout its illustrious journey, NIMCJ has been a pioneer in academics in the western region of India, especially in the fields of Radio Journalism and Digital Journalism. Being in existence for about two decades now, NIMCJ has been the only institute in Gujarat that has been consistently holding top positions in India Today and Outlook National College Rankings for the last seven years. Moreover, NIMCJ has been rated a top-of-the-line 4-star institute for the last three years under the GSIRF framework, offering programs in BAJMC (Hons) and MAJMC affiliated to Gujarat University.
For imparting such an advanced level of education, the institute is well-equipped with the best electronic media hardware like state-of-the-art cameras, video editing rooms, and graphic designing software. At the institute, there is a combination of theoretical and practical classes where students get the best of both worlds. They get trained at the best level in both print and audio-video editing through computer labs and classrooms. The institute has robust alumni network in different media fields across the India. It’s alumnus has started start-ups and they have become job givers.
To adapt to the needs of the National Education Policy (NEP) era, there are new modules that include AI and Digital learning in the honors Program of NIMCJ. Alongside, other crucial courses have been added to their honors program, which include: Defence Communication, Science Communication, VFX & Colour Grading, and Mobile Journalism (MoJo) in their curriculum. These modules help NIMCJ graduates stand out in the competitive job market.
Students interested in joining NIMCJ to pursue their education for BAJMC (Hons) can register themselves on GCAS before the deadline. GCAS is currently conducting admissions for students from any stream, willing to join their course. Students who have completed their 12th standard must contact the counsellors of the NIMCJ at 7600068443 or 9023434379 or click on www.nimcj.org .