New Delhi: Indian bridal-wear company, Mohey, roped in Bollywood actor Alia Bhatt in a new ad film ahead of the wedding year 2022. The Dulhan wali feeling campaign was conceptualized and developed by Shreyansh Baid.
The ad portrays Bhatt delivering a speech during her nuptials. She talks about how her family always stood by her without stereotyping her achievements or limiting her ambitions.
The video presents a modest picture of respect in Indian culture and hints at potential positive change in society that can impact in the long run.
The monologue emphasizes the respect and autonomy deserved by daughters in society. Bhatt is seen thanking her parents for making her a responsible and reasonable person. She concludes by saying that she hopes her new family and partner do the same.
(Avya Mathur)