NEW DELHI, Jan 11: Tata Group, one of the country’s largest business groups, is all set to replace Chinese mobile company Vivo as the title sponsor of the T20 Cricket championship “Indian Premier League” (IPL) from this year.
The decision was taken by the event’s governing council at a meeting on Tuesday. “Yes, Tata group is coming in as IPL title sponsor,” IPL chairman Brijesh Patel confirmed.
Vivo had a deal of ₹2200 crore for title sponsorship rights from 2018-2022 but after the 2020 Galwan Valley military face-off between the Indian and Chinese Army soldiers, the brand took a break for a year with Dream11 replacing it.
However, Vivo were back as IPL title sponsor in 2021 even as speculation raged that they were looking to transfer the rights to a suitable bidder and the BCCI approved the move.
(Manas Dasgupta)