Sanaullah Siddiqui, founder of Poshak Chikan Studio, is making waves in the world of traditional Indian clothing with a unique mission: to revive and preserve the authentic art of Lucknowi chikankari. Established in 2020 during the lockdown, Poshak Chikan Studio is an online e-commerce brand co-founded by Sanaullah and Shahnara Siddiqui, specializing in 100% handcrafted Lucknowi chikankari clothing. With a commitment to quality, craftsmanship, and cultural preservation, Poshak is redefining standards in an industry increasingly dominated by fast fashion and machine-made replicas.
The Inspiration Behind Poshak Chikan Studio
Before founding Poshak, Sanaullah worked at a chikankari manufacturing firm, where she witnessed troubling issues within the industry. The rise of machine-made imitations had begun displacing local artisans, particularly women, who rely on chikankari for their livelihood. Additionally, many well-known brands marketed machine-made products as authentic chikankari, compromising quality and misleading customers. This experience inspired Sanaullah to build Poshak as a brand that champions authenticity, empowering artisans while delivering genuine handcrafted clothing to customers.
“Our mission is to provide not only quality products but also valuable employment to local artisans, thereby preserving the traditional art of chikankari on a global level,” says Sanaullah Siddiqui. Her dedication to empowering artisans and supporting ethical fashion has helped Poshak Chikan Studio stand out in a crowded market, appealing to customers who value authenticity and craftsmanship.
Crafting Authentic Chikankari and Empowering Artisans
Since its inception, Poshak Chikan Studio has focused on preserving the intricacies of Lucknowi chikankari, a centuries-old embroidery art form. Each garment at Poshak is a testament to the skill and dedication of artisans who meticulously handcraft every stitch. Poshak’s business model is built on providing sustainable employment for artisans, particularly local women, who are the backbone of this traditional craft.
“Our goal at Poshak is not only to offer authentic chikankari but also to ensure that every purchase contributes to the livelihood of an artisan,” says Sanaullah. Poshak’s commitment to authentic craftsmanship means that every piece sold by the brand is made entirely by hand, giving customers confidence in the product’s quality and authenticity.
Looking to the Future: A Vision for Expansion
Sanaullah’s vision for Poshak Chikan Studio goes beyond India. She aims to expand the brand’s reach globally, creating awareness and appreciation for chikankari across borders. “In the coming years, we hope to grow Poshak into a 100 crore brand while continuing to empower artisans and preserve the artistry of chikankari,” Sanaullah shares.
The brand’s long-term mission is to make chikankari not only a cherished part of India’s cultural heritage but also a global symbol of sustainable, high-quality fashion. By blending tradition with modern e-commerce, Poshak Chikan Studio is bridging the gap between artisans and a worldwide customer base, ensuring that this timeless art form remains alive and celebrated for generations to come.For more information on Poshak Chikan Studio and to explore their collection, https://poshakchikanstudio.com/