Delhi, July 17, 2024 – Echio, founded by Himanshu Singh, hosted Influencer Fest 2.0 at H M Farms in Delhi, highlighting its innovative Influencer community mobile app. Influencers such as Vipin Yadav, Yukti, Smriti Singh, and Shreya Shukla were among the attendees. Himanshu Mishra, Founder of Groovenexus and an investor in Echio, also graced the event with his presence.
Echio is an AI-driven influencer marketing marketplace that creates a comprehensive ecosystem for all stakeholders in the industry. By leveraging advanced technology and innovative solutions, Echio aims to streamline and enhance the influencer marketing experience for brands and influencers alike.
Echio recognized the necessity of a comprehensive solution to streamline processes for both brands and influencers. This new app addresses that need by offering a suite of features designed to enhance influencer engagement and brand collaboration.
Talking about the journey and how Echio came into existence, Himanshu Singh founder of Echio, shared, “I began my journey in the e-sports industry during college, but my transition to influencer marketing happened unexpectedly. A friend with a YouTube channel was struggling to monetize despite having significant followers. I helped him secure a brand deal, which opened my eyes to the vast potential and challenges influencers face in India and globally. As an engineer from Delhi College of Engineering, I knew technology was the key to scaling solutions. This led to the creation of Echio. Echio is a revolutionary, tech-driven platform designed to streamline influencer marketing. It integrates our industry experiences to make influencer collaborations more efficient and scalable, solving the major problems faced by influencers, brands and agencies alike. Echio is set to transform the landscape of influencer marketing, making it accessible and profitable for all stakeholders.”
Present at the event, Groovenexus founder Mr Himanshu Mishra, also an investor at Echio shared, “I am an angel investor, constantly on the lookout for new investment opportunities. I met Himanshu Singh through our shared background at Delhi College of Engineering ( now DTU, Delhi Technological University) . His idea resonated with me as it aligned closely with my work at GrooveNexus, a media and entertainment company that collaborates with digital and influencer marketing agencies. Himanshu proposed integrating technology into influencer marketing through a tech-based app, which piqued my interest. Our tech backgrounds and synergies matched perfectly, leading me to invest in Echio.”
During the Influencers Fest by Echio, special awards were presented in the categories of fitness, beauty, and fashion:
– Best Fitness Influencer (Male): Vipin Yadav
– Best Beauty Influencer: Sanjogta Chawla
– Best Fashion Influencer: Shreya Shukla
Key Features of the Advanced Exclusive Influencer Community Mobile App Include:
Influencer Exclusive Community: Echio offers a unique social platform where influencers can access trending content ideas, gain industry insights, and utilize various resources.
Connect and Collaborate: Influencers can engage in one-on-one chats with peers to discuss content ideas, seek mentorship, and explore collaboration opportunities directly.
Monetize Your Social: Echio simplifies brand collaboration offers for influencers, making deal acquisition more accessible.
Influencers can create portfolios on the app, making it convenient for brands to identify potential collaborators.
Services: Echio provides influencers with easy access to graphic designers, video editors, photographers, studios, and other essential services for their daily requirements.