Responses attributed to Roshan Singh Bisht, Co-Founder & CEO, ASORT.com
1.How can ASORT’s co-commerce approach improve business reach compared to traditional e-commerce?
The co-commerce approach at ASORT stands out by leveraging community-based connections rather than simply relying on transactions. Traditional e-commerce models tend to focus on direct sales and customer engagement through algorithms. However, ASORT’s model fosters deep relationships between businesses, creators, and customers. Through this collaborative ecosystem, businesses are exposed to a network of trusted peers and influencers who amplify their reach through authentic engagement, making it easier to connect with the right audience, especially in underserved markets like Tier 3 and Tier 4 cities.
2.What role does community building have in the ASORT digital ecosystem?
Community building is at the heart of ASORT’s ecosystem. It’s what sets us apart from traditional commerce models. By cultivating a strong sense of belonging among sellers, creators, and buyers, we’ve created a space where all stakeholders feel invested in each other’s success. This shared growth is driven by the relationships we nurture within the platform. When community members collaborate, whether through shared knowledge, mentorship, or co-branding opportunities, everyone benefits, creating a network effect that fuels continued growth and innovation.
3.How can ASORT help firms connect with the relevant communities for targeted growth?
At ASORT, we provide businesses with access to niche, well-aligned communities that share common interests or values with their products or services. We do this through our advanced platform analytics, which match businesses with the right influencers, creators, and community members. This targeted connection ensures that businesses not only reach a broad audience but also an engaged one. By fostering these meaningful relationships, brands can achieve targeted growth, as they are promoted organically through trusted voices in the community.
4.How does ASORT’s co-commerce concept ensure economic sustainability for all stakeholders?
Economic sustainability is built into our co-commerce model through shared success and collaborative growth. Whether you’re a seller, a creator, or a buyer, ASORT ensures that the value flows both ways. We prioritize long-term growth over short-term gains, offering tools for continuous learning, mentorship, and access to capital for entrepreneurs. This ecosystem thrives because when one player in the community succeeds, it ripples out to others, creating a mutually beneficial cycle that keeps everyone financially engaged and empowered.
5.How does ASORT promote collaboration among sellers, manufacturers, and influencers?
ASORT promotes collaboration through an integrated digital platform where sellers, manufacturers, and influencers can communicate and work together seamlessly. We facilitate co-branded campaigns, joint product launches, and influencer partnerships that benefit all parties involved. By bringing together these stakeholders, we create a thriving environment where ideas are shared, products are innovated, and reach is amplified through trusted community relationships. It’s not just about individual success, but collective achievement.
6.Could you give a notable success story in which ASORT used its platform to help a firm thrive?
One of our most impactful success stories comes from how ASORT has empowered homemakers and small-scale business owners, particularly in Tier-2 and Tier-3 areas, to become micro-entrepreneurs. During the pandemic, while many faced economic challenges, our platform provided a lifeline for individuals to start and grow their own businesses. With over half a million partners joining us in just one year, and around 7 lakh units sold from leading lifestyle brands like IFAZONE, Amiiga, to name a few we’ve seen the tremendous potential of digital entrepreneurship. ASORT has revolutionised the way these individuals approach their careers, giving them the tools and community support needed to succeed in the digital economy. This initiative has not only created new earning possibilities but has also helped build a thriving community of micro-entrepreneurs, all from the comfort of their homes.