Founder’s Journey to Success
Alok Infotech, founded by Dr. Yuvraj in 2018 in Chennai, stands at the forefront of digital marketing innovation in India. Dr. Yuvraj’s passion for digital marketing emerged in 2013 when he sensed the transformative potential of this field. Driven by an urge to explore its depths, he pursued a Ph.D. in digital marketing, which he completed in 2017. Alongside his studies, he developed a business plan that would soon materialize as Alok Infotech. His instinct for innovation and his drive to realize digital marketing’s full potential became the foundation of Alok Infotech’s success.
Navigating Challenges and Celebrating Triumphs
As one of the first companies in India to introduce digital cards across various sectors, Alok Infotech has consistently innovated to enhance productivity and service quality. However, the journey has not been without obstacles. In early phases, the company took a temporary hit in profitability but managed to expand its customer base, even in challenging times. Alok Infotech diversified into industries like steel, automotive, healthcare, and retail, building resilience and stability for the long term. Every process at Alok Infotech, from creating proformas to price offers and client communication, is fully digital, embodying their commitment to modern, streamlined operations.
Core Motivations and Values
For Dr. Yuvraj and his team, contributing positively to society is a guiding principle. Rather than aiming to change society, they strive to be responsible and impactful in their contributions. Alok Infotech’s awareness campaign for the PM-FME scheme, focusing on MSME food processing in Tamil Nadu, is one such example. Through strategic influencer marketing, WhatsApp blasts, and awareness initiatives, the campaign reached a broad audience, empowering small-scale businesses to set up new facilities and secure loans under this government initiative.
Key Decisions and Milestones
Several critical projects have defined Alok Infotech’s growth and industry leadership:
Unique Digital Campaign for Tata Steel: Alok Infotech executed a groundbreaking digital marketing campaign for Tata Steel, delivering leads with a conversion rate of over 30%. This was a first-of-its-kind achievement in India, marking a milestone for the company and setting a new standard in the industry.
Influencer Marketing for Automotive Brands: Today, Alok Infotech is a leading digital marketing company in South India, trusted by major automotive brands like Hyundai, Toyota, and Honda. With carefully crafted influencer marketing plans, they help automotive giants reach targeted audiences and drive significant results.
Continual Expansion and Client Diversification: Expanding into new segments and consistently adding new clients across various sectors has enabled Alok Infotech to ensure sustainable growth and maintain its market leadership.
Inspiration and Influences
Dr. Yuvraj credits his journey to the challenges that shaped his decision-making and strengthened the organization’s growth trajectory. Through collaborations with mentors, colleagues, and family, he developed a forward-thinking approach that balances risk with innovation, propelling Alok Infotech to new heights.
Cultivating Creativity and Innovation
Alok Infotech’s initiatives have pioneered impactful digital marketing campaigns. For instance, the awareness campaign for PM-FME for MSME saw widespread registration and reach. A district-specific campaign for Toyota drove a 35% sales boost for a specific car variant, while a campaign for Tata Steel generated over 1,000 leads in Tamil Nadu, further cementing the company’s reputation for delivering results through creative strategies.
With a foundation built on digital transformation, a commitment to societal contributions, and an innovative approach, Alok Infotech continues to lead in the digital marketing sphere across India’s diverse industries. The future holds ambitious growth as Dr. Alok and his team expand their influence across new sectors, providing top-tier digital marketing solutions that set new industry standards.
360 Degree Marketing for cement
We are executing a comprehensive “360-degree marketing strategy for cement,” designed to elevate every aspect of engagement within the industry. Our approach includes:
Dealership Onboarding: We onboard and equip dealerships with the necessary tools and resources to effectively market and sell our cement products, creating strong partnerships for mutual growth.
D2C Customer Acquisition: Through targeted campaigns, we engage directly with customers, driving sales and building long-term loyalty for the brand.
Dealership Guest Experience: We enhance the guest experience at dealership locations, ensuring a welcoming and professional environment that boosts customer satisfaction and retention.
Layout Assistance (2D & 3D for Free): We provide expert layout support, including both 2D and 3D design assistance, free of charge, helping dealers effectively present products in a way that appeals to customers.
Birthday Celebrations (2K Customized Songs): We make personal connections with customers by offering customized birthday songs, adding a special touch to customer interactions and promoting brand affinity.
Lead Generation (36K per Month): We generate a robust pipeline of leads, to secure 36,000 leads per month through targeted digital campaigns and strategic outreach efforts.